A dynamic generative identity for the University of the Arts London: Central Saint Martins Graduate Showcase identity for 2023 graduates

CREDITS:
Art Direction: Fred Cochran and Kim Trainor
Motion Design: Kim Trainor, Thomas Black and Benjamin Khan
Social Media Design: Kim Trainor and Dolores Swann
Wayfinding and Print Design: Fred Cochran, Martin McGrath and Irene Liakhovenko

In addition to working on my practice, I’ve also had the privilege to work on the identity design for my own Graduate showcase for Central Saint Martins alongside some of my friends. The resulting design is a multiple medium-spanning project consisting of website design, physical print design, social media, and wayfinding design. The design itself is a simple kinetic typography piece against a solid colour background, displaying the characters ‘CSM SHOWS 2023’ interacting with each other in unique and unexpected ways. For us, the simplicity of the design allowed us to fully embody the emotions and characters of CSM graduates through the way the characters interacted with each other and how the deign interacted within its space, be in in the physical world or in the digital space. It has in turn, been seen by over 33,000 people over the course of one week, and invitiations with our design having been sent to over 20,000 people and industry members.