A set of six illustrations that detail the process of wine-making, from cultivation, to fermentation, to bottling. The hand acts as a symbol of generations of wine-makers of Louis Jadot, lovingly handling the process at every stage.
In a lightning-speed industry that prefers the quick output and quantity over the slow process and quality, Louis Jadot separates itself from the other brands: At every point of the wine-making, there is always a helping hand driving the process forward; from picking the grapes from the vines, to bottling and corking the wine: all of that handiwork makes the wine that you hold in your glass. I want to honour that process, one which has been passed down over millennia, generations of families and lands and bring it to life for the general public to see and learn, so that we may start and slow the wine-making process down again. I want to honour the hands of the workers that make sure that every batch of wine is cared for, so that the buyer may appreciate them as well. After all, don’t we always prefer the homemade stuff?